UGBA 10 Lecture 2: Operations Management and Strategy

• School: Berkeley
• Department: Business Administration Undergraduate Program
• Course: UGBA 10
• Professor: Omar Romero-Hernandez

Document Summary

Identify corporate strategy: corporate strategy provides and overall direction that serves as the framework for carrying out organizations functions (finance, marketing, operations). It includes firm"s overall goals w/ its core competencies. Link between corporate strategy & key operations management decisions: operations is full of trade-offs, must know about missions, overall strategy & firm"s goals before we try to improve processes. 4 parts of corporate strategy: environmental scanning , understanding key trends in industry, marketplace & society, understanding economic trends, tech changes, political conditions, core competencies - Why did ab inbev acquire corona & other brands: main reason- distribution networks, creating economies of scale - a proportionate saving in costs gained by an increased level of production. Implementing strategy: competitive priorities must match competitive capabilities, competitive priorities - what you want to deliver (cost, quality, time, flexibility, competitive capabilities - what you can deliver (what a supply chain or process actually possesses and can deliver)