MGMT2123 Lecture Notes - Lecture 6: Ask Group, Spring Break

• School: Boston College
• Department: Management & Organization
• Course: MGMT2123
• Professor: T A

Document Summary

Pwc passive voice from oscars mix-up: the presenters had mistakenly been given the wrong category envelope . Picking a company that is not perfect will be better for the project. Corporate reputation: collective judgements of a corporation based on assessments of financial, social, and environmental impacts attributed to the corporation over time. Method of analysis: how organization sees itself, how it wants to be seen, how it is perceived by its key stakeholders. If they align, then the company does a good job or managing its reputation (ie reputation is built in) Format for report: executive summary, brief intro to report, body. Prepared for meeting prep 3 (not due until march 8th) Submit meeting prep 2 by 3/1 at midnight. Other school"s spring break: india university on break this week, bc next week, usc/utah following week.