COMM1020 Lecture Notes - Lecture 8: Vertical Integration, Herd Mentality, Western Roman Empire
Document Summary
From the latin root for common or shared . Grounded in idea of transportation . the process of moving messages from sender through medium to receiver . Communication as contraction of a shared space or map within which people co-exist . Pitbull, love & hip hop atl, honey-boo-boo, gucci mane, nascar. Totality of things in our world that shape the way we make meaning . System of ideas: values and feelings by which people collectively make sense of the world. A world view that is naturalized; a taken for granted, common sense view about how the world works/should work. Prevailing ideas that are shared by the majority of the people but support. Ruling class"; values that uphold norms of most powerful people in society. Mass media as site for both re-producing existing power structures and challenging them. To become a critic of media is interrogate this process. Media is seen as the fourth branch of the government, sometimes called the.
