MKT 4123 Lecture Notes - Lecture 11: Doubleclick, Adobe Marketing Cloud, Google Analytics
4 Jun 2018
School
Department
Course
Professor
Assignment 11: Adobe Analytics and Google Analytics
– Try your hand at using or creating segments of your own
Name: Alvin Manchery
Class: MKT 4123 FMA
Goal: Understand the segmentation capabilities built into Web Analytics platforms
ADOBE ANALYTICS
Use a pre-existing (or create your own segment for extra points) in Adobe Analytics.
1. Paste the segment definition below (along with the name of your segment - screenshot)
2. Run a report using that segment – and paste a screen shot of the report with the segment,
below.
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Try your hand at using or creating segments of your own. Goal: understand the segmentation capabilities built into web analytics platforms. I feel like i"ve really messed up with this one. Not too sure how to fix it, please advise. Students should use the videos in the last assignment to create a certain type of segment in this assignment i want student to play with demographics. Geodemographic information from doubleclick, and has been doing so for some time: google analytics demographics & interest https://www. youtube. com/watch?v=qy2qagnqjdo. Here"s an example of a demographic segmentation i made just now: When i save that segment this is what i get. This segment shows users from asia who basically love all things in technology. I noticed that since user conversations are so low, it would be ideal to try and start marketing campaigns to see what entices users.
