TCOM 301 Lecture Notes - Lecture 1: Individualism, Big Business, Edward Bernays
8 Sep 2016
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Adam curtis: the century of self part 1. Freud"s theories utilized by those in power to control crowds. Vienna threatened by freude"s idea that humans repress animalistic instincts. Used the astro-prussian war as evidence of this. Shows americans that they desire what they don"t need. In charge of promoting wwii propaganda to us citizens. Idea of mass persuasion= if you can use propaganda for war, it can be used for peace. Tasked with convincing women to buy more cigarettes (a masculine behavior) Theororizes a group can be manipulated into doing irrational things by linking it with emotions (emotional connect to product or service) Corporations must transform how the public thinks about products, essentially, desires must overcome one"s needs. He does this by linking items with celebrities. President coolidge contacts bernays to improve his public image. This is the first time politics becomes a part of public relations.
