PR 660 Lecture Notes - Lecture 90: Public Relations Review, Human Capital, Tokenism

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

The legacy of feminist scholarship in pr seems to focus on descriptive studies detailing inequalities of gender in work. The origins of feminist pr scholarship come to three benchmark publications: Special edition of the public relations review, 1988. Two studies from the public relations society of america"s research foundation: the. There were only a few theoretical perspectives beyond human capital theory in early pr feminist research. These looked at the return on investment by more women going to college in pr programs. Other scholarship focused on women"s issues in the workforce and put gender on the minds of academics. Threats to the status of pr has been studied claiming this is a result of: With this, there is notion that personal choices create certain outcomes. Research has shown women lack self-esteem and mentors in their organization. Women also rarely found female role models and struggled with balancing their career and family.