PR 660 Lecture Notes - Lecture 85: Public Relations Review, Academic Journal, Content Analysis

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

There have been many investigations of pr academy ranging from analysis in the gaps of knowledge and differences in agendas of research between journals. The first scholar to study development of general theory was ferguson. To investigate the main themes of pr, ferguson made a content analysis of 171 abstracts and articles published in the public relations review over 10 years. At this time of analysis, the pr review was the only academic journal published about pr. This analysis covered articles from volume 1 to volume 10. The analysis conclusion said there was three overall points of research in pr that produced theory development: There are many areas of pr that create the best opportunities to develop pr theory. The first is that by putting focus on research on the relationships instead of the public or organization, researchers can better understand the importance of these relationships, both to the public and the organization.