PR 660 Lecture Notes - Lecture 84: Breast Implant, Methamphetamine, Nicotine

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

There is simple denial and shift the blame. Simple denial: this is when someone didn"t perform the act. Shift the blame: this is when someone else performed the act. Example: ford underinflated their tires: evasion of responsibility: There is provocation, defeasibility, accident, and good intentions. Provocation: this is when someone responded to someone else"s act. Example: a firm moved because of new laws in their state. Defeasibility: this is when there is lack of ability or information. Example: an executive wasn"t told that a meeting had changed. Accident: this is when there was a mishap of an act. Good intentions: this is when someone meant well in an act. Example: a tobacco company made voluntary actions to lessen the amount of teens who smoke cigarettes: reducing offensiveness of event. There is bolstering, minimization, differentiation, transcendence, attack accuser, and compensation. Bolstering: this is when someone stresses good traits. Example: when a company talks about how they care about women.