PR 660 Lecture Notes - Lecture 83: Institute For Operations Research And The Management Sciences

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In its creation an intention, rhetoric was seen as natural and good. It created clarity, vigor, and beauty by logically coming from things and qualities of a person"s mind. Rhetoric is best when it puts information and interpretations that are thoughtfully crafted before people for them to take into consideration. Rhetoric becomes alive with recommendations of fact, values and policy. When there is a most correct and best choice, it is wise and preferable. Aristotle thought that the person communicating something is always supposed to prove a point that they are talking about. Several kinds of proof creates the substance of rhetoric. These are logical when dealing with facts and using reasoning. Audiences can think about the speakers credibility by thinking about the values the speaker bases their life on and creates their messages from. Values and good reasons have been a key part of rhetorical discussion, as well as interest in an arguments soundness based on fact and reasoning.

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