PR 660 Lecture Notes - Lecture 81: Organizational Effectiveness, Deontological Ethics

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

Deontology gives a more rigorous guide for making decisions and examining ethical decisions from a lot of different angles. Things to be wary of: deontology is a principle that is complex, arduous, and more time-consuming. This principle and philosophy has the reputation for being difficult to use because to needs a lot of objective analysis. You have to consider a lot of the viewpoint to decide on the underlying moral principle. It takes more time to consider these facts. This can be a problem because sometimes you have limited pr dilemmas and crisis. Because of that, ethicists and consultants normally need to help organizations use a deontological analysis: deontology needs ethics training. Deciding the universal moral principles isn"t something that comes natural to most individuals. Considering the decisions intention is normal as well as the rational objectivity, duty, and dignity or respect needed in analysis. This analysis needs training in ethics and moral philosophy.