PR 660 Lecture Notes - Lecture 55: Social Exchange Theory

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

Another challenge in research involves improving the understanding of the dynamics of narratives and the rhetorical uses of it. Human are characterizes as homo narrans when storytelling in regards to intellectual approaches for this rhetorical rationale. When framing issues management as corporate narrans, we see the organization as the storyteller. The eternal and compelling substance of communication with humans are found in stories. Stories help people share knowledge and achieve shared knowledge, identify and practices from others that create a workable society. People use stories to tell others things and frame their own actions, opinions, and lives in the form of a narrative and substance. One set of stories are framed against the terms of other stories, either agreeing with, complementing, or challenging/competing with other stories. Stories are more rhetorically compelling if they have facts others think are true and agree with.