PR 660 Lecture Notes - Lecture 56: Organizational Communication, Strategic Management, Business Ethics

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The rhetorical paradigm of the good organization communicating well. Time also judges if the business committed their best intentions and mind to try and need the needs of a more independent society. Corporate leaders who believe in issues management recognize that you can"t manipulate opinion with slick issue advertising to manage an issue. Issues management is what companies use to increase their knowledge of the process of public policy and enhance the sophistication and effectiveness of how it"s involved in the process. It doesn"t only rely on communication, it has several functions like: Designing company actions and responses to help achieve the position. Pr means responding to change and creating more of a positive management role change to shape public policy and program and help develop and change corporate activities constructively. You have to integrate issues management into all planning to focus on how to help the company through strategic management. Asking full range of questions vital to corporate decisions.

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