PR 660 Lecture Notes - Lecture 15: Interpersonal Relationship
Document Summary
Managing organization-public relationships gives a way to determine the impact of pr initiatives. Broom and dozier offered an approach to this that was centered on the level of agreement or accuracy between organizations and their publics. Determine agreement levels of key issues between organizations and publics. Identify the degree and organization and key publics predict the other"s position on an issue. The perception of agreement between organizations and publics is related to the quality of the relationship and public behavior. Trust was operationalized as: an organization doing what it says it will. Openness was operationalized as an organization sharing its future plans with public members. Involvement is seen as the organization"s involvement in the community welfare. Investment is the organization"s investment in the community"s welfare. Commitment is the organization"s commitment to the community"s welfare. Trust, openness, involvement, commitment, and investment affect consumer satisfaction with an organization.