PR 660 Lecture Notes - Lecture 7: Strategic Management, James E. Grunig, Content Analysis
6 Feb 2020
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Manager role enactment and expertise is tightly linked. It is necessary but isn"t enough for enactment. You need this to enact a manager role but employing expertise can be strained by a lot of things like the worldview of dominant coalition. If top managers think of p as publicity, managerial expertise might not lead to the role of enactment. Dominant coalitions are normally thought of as a wake-up call to use expertise that exists. Both types are needed to effectively manage your organization in public relations. Research indicates that professional experience is key to getting the required competencies for a manager role expertise and manager role enactment. Professional experience contributes to manager role expertise and manager role enactment, even though it hasn"t been tested directly. Practitioners, through professional experience, can learn the skills needed to develop administrative manager expertise. This can be done through formal training and professional development workshops.
