PSYS 316 Lecture Notes - Lecture 6: Implicit-Association Test, Microexpression, Body Language
29 Sep 2016
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On a scale of 1 to 5, how much does it bother you if . Observation: tone of voice, how you"re speaking, body language. Emg: facial electromyography, put electropatches over different areas of face to measure micro expressions. Eeg: electro encephalograph, put electrodes over different areas of face to measure brain waves. Implicit association test: www. yale. edu, implicit: measure response. Measures are more acute if behavior is included and is more correct when there is a high similarity between measure and behavior. This theory comes from fishbein"s theory of reasoned action (1980) We try to assess how strong our attitude is towards one thing or another: effects. Directly indicated a stronger attitude towards the information. Secondhand does not influence attitude as much as directly. If we have, then we have a stronger attitude towards the information. Persuasion: the way other people influence the way we think or feel. Central: the bare bones of the information, ex] facts, statistics, quality of content.
