NEWS 340 Lecture Notes - Lecture 7: Douglas Rushkoff, Zombie, Pimple
30 Apr 2019
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Document Summary
No future: present shock and why our now-fixation has changed everything from. Douglas rushkoff argues that presentism has brought the end of storytelling and completely changed branding, culture, politics and our personal lives. Overworked, overstimulated, distracted, fomo-plagued, and device-obsessed is our default state a function of the rate of change wrought by digital technology. Douglas rushkoff offers a bold interpretation of that essential shift and gives those in the brand, media, and technology worlds reams of talking points and debate fodder. Were not just overburdened with the infinite inputs of the digital age, but we"ve become unmoored from our traditional relationship with time. While, in the past, we looked toward the future, now we are all about the now; we are. Rushkoff says : our society has reoriented itself to the present moment. Everything is live , real time, and always-on.
