JOUR 651 Lecture Notes - Lecture 25: Pull Quote

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In a survey done, net neutrality articles had the highest total engaged time. This tells us that popularity is not always the best indicator of quality. Let"s say you have two people that clicked on a page. The first one scrolled down the page and read 750 words, scrolled back up to read something, and kept on reading for a minute and a half and read a related story by clicking on it. The second person clicked on an article and immediately left and came back 45 minutes later and forgot about your article entirely and closed the page. These two people are what we call engagement (or lack of it) You should understand, when doing analytics, the time that is or is not being spent on the page and where time is being spent in general for an article, video, ad, etc.

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