JOUR 651 Lecture Notes - Lecture 2: Linkedin, Bitly
27 Jan 2020
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Writing short and engaging ad copy for paid and organic posts. Whether you"re writing copy for a facebook ad or an organic linkedin post, there"s a high likelihood that today"s average social media user sees your content on a mobile device, or while quickly scrolling through their newsfeed. Therefore, your content captions should aim to be short, direct, and to the point. To maximize your impact when posting on social media, you must think less like a marketer and more like a customer. Most likely you will agree that you don"t want to be sold to any more than your own followers do. To craft an effective post, keep these guidelines in mind: Make sure that your posts are one to two sentences in length. Refrain from using call-to-actions, such as comment below, like this post, etc. Don"t post a link in the caption: by posting a link to a third party website, such as your own company website or.
