JOUR 651 Lecture Notes - Lecture 4: Google Analytics

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periwinklemammoth360

27 Jan 2020

School

Ball State University

Department

Journalism

Course

JOUR 651

Professor

Robin Blom

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Document Summary

When it comes to social media strategies, many people say what should i do on facebook, what should i do on twitter, how can i raise engagement on my social media channels?". Well, the one thing they always forget is the audience. These people think too hard about the content and forget about who their audience is and what their objective is because they are the ones using social media and following your brand. It"s important to make content relevant to people because they are the one"s you"re sharing your content to and wanting to engage with the content. Think about what keeps the audience up at night and their worries/what they want to see. For example, the differences of conversation depending on who you"re talking to. A talk with my mom is different than a talk with my best friend. These conversations are tailored by us to fit the person we are talking to.

Related Questions

Find recent evidence in the Wall Street Journal and other business publications on how companies are expanding the use of the techniques described in the opening case to understand and impact consumer behavior.

The business world is ever-evolving, and that has never been more evident than in today's world. The business world has transitioned from a face-to-face meeting and sales pitch way of doing business. To now online sales and marketing being the most effective and impactful way to reach a specific audience.

Nothing has proven to be a bigger or more cost-effective tool than social media. In the last five years, there has been over a 48 percent increase in the number of Americans that have at least one social media profile. That means at least nearly 250 million Americans can be reached by a single post online. This doesn't even factor in the usage of social media all over the world. The most successful businesses that are using the online platform to market their products can create beautiful content that can be geared toward any demographical choice that the company wants. With the ability for social media networks like Facebook, Twitter, and most recently Instagram and Snapchat to know what the user has most recently searched, companies can create content that will be interesting and appeal to that specific person. This saves countless time and energy of the old days of manually taking samples and polls of people, that even selected at random, could steer a company in the wrong direction and turn to make a wrong decision. Social media is a free platform for companies to broadcast themselves, see what people are saying about their product, and even more importantly, figure out what the issues are with what they are doing so that a reputation is not destroyed

Patel, S. (2015, June 24). How Businesses Should Be Using Social Media in 2015. Retrieved from Forbes: http://www.forbes.com/sites/sujanpatel/2015/06/24/how-businesses-should-be-using-social-media-in-2015/2/#3706374e8856

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apricotmacaw409

The topic is: How has the social network reshaped marketing today?

Thanks to the new advent of social media, marketers, and advertisers have to take a hard look at the way they conduct business. Marketers looking to promote their businesses online have recently begun to adapt themselves to the growing trend of using social media outlets such as Twitter, Facebook, and Youtube. This new trend of social networking websites such as Facebook and Youtube has proved to be a goldmine of opportunity for businesses looking to maintain and expand their clientele. Online sponsorship is just one of the many options companies have discovered for being successful online. While a lot of companies were leery of social media at first, they ultimately realized that by navigating this new road, they could better serve their customers.

Branding is a vital key for a business to garner the utmost benefits of social media. One important aspect of branding involves establishing personable relationships with people. To be effective in branding also requires that businesses share information and include others in potential business opportunities when relevant.

The best method for attracting people into a business is magnetic sponsoring. Instead of businesses limiting themselves to one side, they should use multiple sites (e.g. Facebook, Myspace, Foursquare, Twitter, etc.)

Social network marketing tends to succeed when one can attract people; a fun, lighthearted, unimposing, hard-working personality incites a sense of curiosity in others to familiarize themselves more with a company. The famous social networking sites BetterNetworker and Warrior Forums are popular with network marketers on the Internet. If proper rules of engagement on websites such as better Networker and Warrior Forum are followed, then congenial relationships can foster and generate some solid business contacts. Adding some value while on these sites also helps foster growth in businesses.

Keeping in touch- The advent of social networking sites makes theInternet very popular as a mode of communication. Common people post personal profiles, pictures, videos, music, and messages on these proprietary websites. Users of these social networking sites can invite other "friends" to join their network so they can view and share personal information with each other.
By creating a profile on these social networking websites and adding friends, business partners can constantly keep in touch with one another. Posting and messaging the latest information allows businesses to promote various business developments without paying anything.

Social Networking has incorporated marketing strategies into sites like Facebook. When a Facebook user likes a certain movie or food product, advertisements will appear on the right side of the User'sFacebook page pertaining to whatever the person likes. The advertisements that appear on the right side are all things that may interest him/her. The advertiser (working in collaboration with Facebook) uses certain demographics from the user to know when and where to place their product advertisement. This has, in turn, changed marketing and reshaped it.

Job hunting- Social networking sites also allow many companies in the US and Europe to search for competent employees. Job applicants are posting their resumes and credentials every day on these job-hunting websites. Using these sites as a tool facilitates the process of selecting employees applicable to certain aspects of a business.

Emergency- In addition to helping with keeping in touch and finding employees, social network sites also help in times of tragedy. Websites such as Twitter help to pass messages to thousands of concerned citizens or business relations in a snap. In conclusion, social networking sites continue to transform the world and remain a powerful tool for marketing and advertising.

Sources:
http://ezinearticles.com/?Social-Network-Marketing-Strategies-and-Techniques&id=5499700
http://aryacetas.posterous.com/how-social-media-has-helped-to-reshape-market
http://ezinearticles.com/?The-Importance-of-Social-Networking-in-Our-Society&id=4114348

mauvecod334

The topic is: How has the social network reshaped marketingtoday?

Thanks to the new advent of social media, marketers and advertisershave to take a hard look at the way they conduct business.Marketers looking to promote their businesses online have recentlybegun to adapt themselves to the growing trend of using socialmedia outlets such as Twitter, Facebook, and Youtube. This newtrend of social networking websites such as Facebook and Youtubehas proven to be a goldmine of opportunity for businesses lookingto maintain and expand their clientele. Online sponsorship is justone of the many options companies have discovered for beingsuccessful online. While a lot of companies were leery of socialmedia at first, they ultimately realized that by navigating thisnew road, they could better serve their customers.

Branding is a vital key for a business to garner the upmostbenefits of social media. One important aspect of branding involvesestablishing personable relationships with people. To be effectivein branding also requires that businesses share information andinclude others in potential business opportunities whenrelevant.

The best method for attracting people into a business is magneticsponsoring. Instead of businesses limiting themselves to one site,they should use multiple sites (e.g. Facebook, Myspace, Foursquare,Twitter, etc.)

Social network marketing tends to succeed when one can attractpeople; a fun , lighthearted , unimposing, hard-working personalityincites a sense of curiosity in others to familiarize themselvesmore with a company. The famous social networking sites BetterNetworker and Warrior Forums are popular with network marketers onthe Internet. If proper rules of engagement on websites such asBetter Networker and Warrior Forum are followed, then congenialrelationships can foster and generate some solid business contacts.Adding some value while on these sites also helps foster growth inbusinesses.

Keeping in touch- The advent of social networking sites makes theInternet very popular as a mode of communication. Common peoplepost personal profiles, pictures, videos, music and messages inthese proprietary websites. Users of these social networking sitescan invite other "friends" to join their network so they can viewand share personal information with each other.
By creating a profile on these social networking websites andadding friends, business partners can constantly keep in touch withone another. Posting and messaging the latest information allowsbusiness to promote various business developments without payinganything.

Social Networking has incorporated marketing strategies into siteslike Facebook. When a Facebook user likes a certain movie or foodproduct, advertisements will appear on the right side of the User'sFacebook page pertaining to whatever the person likes. Theadvertisements that appear on the right side are all things thatmay interest him/her. The advertiser (working in collaboration withFacebook) uses certain demographics from the user to know when andwhere to place their product advertisement. This has, in turn,changed marketing and reshaped it.

Job hunting- Social networking sites also allow many companies inthe US and Europe to search for competent employees. Jobsapplicants are posting their resumes and credentials everyday onthese job-hunting websites. Using these sites as a tool facilitatesthe process of selecting employees applicable to certain aspects ofa business.

Emergency- In addition to helping with keeping in touch and findingemployees, social network sites also help in times of tragedy.Websites such as Twitter help to pass messages to thousands ofconcerned citizens or business relations in a snap. In conclusion,social networking sites continue to transform the world and remaina powerful tool for marketing and advertising.

Sources:
http://ezinearticles.com/?Social-Network-Marketing-Strategies-and-Techniques&id=5499700
http://aryacetas.posterous.com/how-social-media-has-helped-to-reshape-market
http://ezinearticles.com/?The-Importance-of-Social-Networking-in-Our-Society&id=4114348

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JOUR 651 Lecture Notes - Lecture 4: Google Analytics

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