JOUR 465 Lecture 5: J465 PR Campaigns- Situational Analysis
3 Apr 2017
School
Department
Course
Professor
Document Summary
An analysis of the current situation facing your client. Contains all facts and data you have collected about the internal and external. It is based on the results of your primary and secondary research. Lists, bio sketches of key people, board members, donors. Detailed descriptions of programs, products, services, etc. Stats about resources, budget, staffing and programs. Summaries of interviews with key personnel about the problem. Copies of any policy statements and procedures related to the problem. Descriptions (if they exist) of how the organization is currently handling the problem. Lists and descriptions of the organization"s controlled media, social media, use of media. Media coverage of the organization related to the problem situation. Radio, television and cable placements, if any. Results of any surveys of the public and their awareness of the. Journalists, writers and bloggers who routinely cover the organization organization and its issues.
