JOUR 465 Lecture Notes - Lecture 1: Name Calling, Glittering Generality, Cherry Picking
13 Jan 2017
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Influencing someone - their ideas, feelings and actions. Getting someone to agree with the way i perceive or think about something. An effort to gain public support for an opinion or a course of action. Free choice on the part of the person - or group of people - being persuaded: not allowing a choice is coercion. The attempt to have a viewpoint accepted on the basis of appeals other than the merits of the case. Serves only the interest of the person disseminating the message. The differences are fairly obvious: propaganda is unethical and doesn"t rely on facts, just appeals. Both persuasion and propaganda are trying to get the listener to accept or take a certain viewpoint: both may use different types of mediums and symbols to get their message across. A large part of pr activities involve persuading publics to believe a certain way or act a certain way.
