JOUR 460 Lecture Notes - Lecture 1: Environmentally Friendly, Ikea, Ebay
15 Mar 2017
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8 things to consider before launching your brand in china. Be patient: could take a year or more to introduce a new brand: easier to introduce a cosmetic product instead of cosmetic ingredients. Product positioning: chinese trust foreign brands because they associate it with expertise, brand positioning is very different , cars: the buick is hot shit in china. Know your target audience: consumers are becoming increasingly sophisticated, they do a tremendous amount information sharing, there"s a city audience (east coast, there"s a city audience. Select the right distribution channels: e-commerce and branded stores are more important, beauty products are in department stores, supermarkets and retailers like. To launch a product in china, create a unique customer experience that is more focused on meaningful experiences: story-telling, attractive packaging, natural and organic products. Be mindful about protecting your brand rights (intellectual property rights: safeguard your international brand image.
