JOUR 382 Lecture Notes - Lecture 3: Human Communication, Empiricism
3 Sep 2016
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A theory is a generalization about human communication. Induction: reasoning from observations to a theory that explains the observations. Deduction: reasoning from a theory to observations that will test the theory. Abduction: reasoning from observation to possible causes (effect and causes. For example: you see a lot of kids on campus. Prediction control (cid:710)if then(cid:711) ideas. (for example: we want to know if direct mail campaigns will work better than instagram campaigns. ) Interpretation (what metaphors and analogies are most commonly used by students in classrooms?) Questions of how communication should be understood tenacity : we"ve always done it that way. Human communication is objectively measurable and can be summarized in rules. In this worldview framework, you need to start identifying constructs (ideas) and operationalize them (define constructs in such a way that they can be measured) Human communication is subjective, individualistic and must be described as such.
