JOUR 382 Lecture Notes - Lecture 6: Focus Group, Ethnography, Stereotype
26 Sep 2016
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Chapter 11- interviews, focus groups, ethnography, observational methods. Watching and listening methods: interview: a series of questions to elicit information a researcher is interested in. Unstructured: flexible and open-ended (cid:697)(cid:710)tell me about ? (cid:711)(cid:698) Semi structured: the broad questions set with some discretion in how the questions will be asked. Strategy: generally a master question and then specific questions to check it out. Ethical obligation to disclose that the interview will be recorded) Sequence (how you ask questions): funnel or inverted funnel. Funnel starts with general questions and gets to more specific questions. Inverted funnel sequence is used for very specific questions and leads to broader questions. Could be used when asking questions about politics, for example. Structural: ask participants to explain relationships. (cid:710)would you describe x as part of y? (cid:711) Contrast: as participants to describe similarities, differences or relative importance. (cid:710)what is the difference between x and y? (cid:711)
