JOUR 302 Lecture Notes - Lecture 7: Ambivalent Sexism, Hegemonic Masculinity, Pink-Collar Worker

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Masculinity and the making of men: hegemonic masculinity. Analytical instrument to id those attitudes and practices among men that perpetuate gender inequality, involving both men"s domination over women and the power of some men over the other. Youtube video- gender stratification crash course sociology #32. Media plays a large role in creating social norms . Gender roles extend all the way to children. More brands are becoming more gender equal (tide) Tv is the most pervasive - 96. 7% of american families own one viewers must carefully examine the content of the programs they watch. Penny - ditzy, attractive, creates sexual tension more characters introduced but penny"s remained. Pam, angela, phyllis, meredith, kelly strong working class female representation all women are dynamic. Film is less pervasive consumers can be more particular on consumption. 2+ female characters? do they talk to each other do they talk about anything other than boys films with plots that succeed will continue to be created.

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