JOUR 285 Lecture 2: 285 - 2
19 Dec 2018
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Document Summary
The difficult one: creative director: responsible for quality of final creative work, sometimes the most difficult person in the agency but highly respected. The perfectionist: design director: oversees branding and advertising, artists integrity vs time constraints. The pencil priest: the designer: never working on one project at a time. The visualizer: art director: responsible for the visual output of ads & oversees creative work, several projects at once. Pixel pusher: ui/ux designer: determines user experience across multiple platforms, how and why people use products, problem solver who draws from personal experiences. Linguistics lover: copywriter: agonizes over which words are better to use, highly creative with a way with words, glass half full person. The storyteller: photographer: passionate and patient, attention to detail. The socializer: pr & marketing exec: promote & publicize creative design agency/clients, writing and editing in house material and organizing events, tries to reel in new clients.
