JOUR 285 Lecture Notes - Lecture 3: Web Developer, Media Buying
19 Dec 2018
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Document Summary
Digital junkie: head of digital: digital marketing & outside of media buying, vastly improves a user"s online experience. Logical thinker: the digital strategist: how goals of a website lead to design, approach a project at any design element, comes up with the ideas, must be a logical thinker. The engineer: lead developer: makes sure everyone adheres to software quality, lots of attention to detail. The maker: web developer: responsible for bringing the design to life, maintenance and updating of website, writing code and building sites, logical and calm. The boss: managing director: looks after people and the business, working on your own most of the time. Article: structure of an advertising agency: 6 major departments, accounting services. Copywriters/art directors/designers/production artists/web designers/directors: finance and accounts. 70% of ad agency"s income goes to employees: media buying. Procure ad time and space for clients: production.
