JOUR 250 Lecture Notes - Lecture 15: Maximum Exposure, Adsense, Affiliate Marketing
4 May 2018
School
Department
Course
Professor
Click-throughs: web users click on an Ad banner to visit the advertiser’s site
-Unpopular billing method with publishers, since many users will not click on ads despite
exposure.
Affiliate Marketing Program: Contractual advertising program where sellers pay a manufacturer
a percentage of the price of an item sold
-Used in e-commerce
The option to direct specific ads at highly selective audiences exists, but is very cost intensive.
Ad networks: act as brokers for advertisers and websites, pooling hundreds of web pages
together and facilitating advertisers across these pages to help advertisers gain maximum
exposure
Types of digital interactive advertising
Website: collection of webpages that are linked together and maintained by a company
organization, or individual
-Microsite: supplement to a website that is singular in focus and delivers on the current
advertising message
-Landing page: website that a person reaches when clicking on a search engine listing or ad
Search Engine ads
-Search-results page: listing of sites produced by using a search engine
Document Summary
Click-throughs: (cid:449)e(cid:271) users (cid:272)li(cid:272)k on an ad (cid:271)anner to (cid:448)isit the ad(cid:448)ertiser"s site. Unpopular billing method with publishers, since many users will not click on ads despite exposure. Affiliate marketing program: contractual advertising program where sellers pay a manufacturer a percentage of the price of an item sold. The option to direct specific ads at highly selective audiences exists, but is very cost intensive. Ad networks: act as brokers for advertisers and websites, pooling hundreds of web pages together and facilitating advertisers across these pages to help advertisers gain maximum exposure. Website: collection of webpages that are linked together and maintained by a company organization, or individual. Microsite: supplement to a website that is singular in focus and delivers on the current advertising message. Landing page: website that a person reaches when clicking on a search engine listing or ad. Search-results page: listing of sites produced by using a search engine.
