JOUR 250 Lecture Notes - Lecture 40: Radio Format, Satellite Radio, Audience Measurement
11 Apr 2018
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Document Summary
Broadcast: reaches audience by transmitting electromagnetic waves through air. Cable: reaches audiences through cable or satellite systems. Digital formats: afford customers the opportunity to watch shows on demand. Satellite tv: allow stations to offer improved picture and sound quality. Hight airtime costs selectivity impact creativity prestige limited brevity clutter. 62% of global audiences use sm while watching tv sponsors reach out via promoted tweets. Networks: any of the nat broadcasting chains or companies; abc cbs nbc fox. Sponsorship: presentation of a tv program by an advertiser responsible for content. Sponsor controls the placement and content of ads. Participation: several advertisers share the sponsorship of a tv program. Local or national commercial message ran between 2 programs w/ no relationship. Sale of programs on a station by station market by market basis. Off network syndication: availability of programs that appeared on networks for rebroadcast. Free run syndication: programs produced specifically for the syndication market.
