JOUR 250 Lecture 39: the art of creating ads
11 Apr 2018
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Document Summary
Sequence strong design commands attention holds attention gives as much info as possible facilitates understanding layouts: Poster-style single large visual that takes 2/3 of the ads. Mondrian grid series of vertical and horizontal shapes and lines. Circus multiple illustrations, over sized types, reverse blocks -- brings ad alive. Picture framce copy surrounded by the visual or vice versa. Copy heavy when you have a lot to say and visuals won"t say it. Montage similar to circus - multiple illustrations and arranges w text for single composition. 2+ unrealated elements to make the ad more interesting.
