JOUR 250 Lecture Notes - Lecture 36: Display Advertising, Advertorial
31 Mar 2018
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Document Summary
Cost per thousand(cpm): cost of reaching 1,000 people in a medium"s audience. Frequency discounts: advertisers earn this by running advertising repeatedly in a time period. Volume discounts: for purchasing print space in bulk. Premium rates: charged for special features: rates differ for geographic/demographic. Type of audience: some cater to special interests. Shoppers: publication of local advertising used by consumers to find deals. Reading notice or advertorial: looks like editorial content but flagged as advertising. Co-op advertising: sharing of ad costs by manufacturer & retailer. Classified ads: arranged under subheads that describe the class of goods or the need the ad seeks to satisfy rate based on # of lines. Classified display ads: larger-size w/ type, photo, art borders, white space, and color. Public notes: announce legal changes in business/govmt/orgs/ fin. Pre-printed inserts: inserted in specific editions appearing as separate. Insertion order: form submitted when an advertiser wants to run an ad stating all info.
