JOUR 250 Lecture 25: Chapter 13 dox1
19 Mar 2018
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Document Summary
Buying magazine space assess its audience: understanding magazine circulation, guaranteed versus delivered circulation. A magazine"s rates are based on its circulation. The rate base: circulation figure that the publisher bases its rates; guaranteed circulation: # of copies the publisher expects to circulate, if the publisher does not reach its delivered figure, it must provide a refund. As many as 30% of consumer magazines don"t meet the circulation levels they guarantee to advertisers. Publishers pay thousands of dollars each year for a circulation audit a thorough analysis of the circulation procedures, outlets of distribution, readers, and other factors by companies such as abc. Primary represents the # of people who buy the publication, either by subscription or at the newsstand. Secondary is an estimate determined by market research of how many people read a single issue of a publication, is very important to magazines. Vertical publication cover a specific industry in all its aspects.
