JOUR 250 Lecture Notes - Lecture 1: Marketing Communications, Product Placement, Marketing Mix
14 Jan 2018
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Document Summary
Marketing communications: the various efforts and tools companies is to communicate with customers and prospects including newspaper ads, event sponsorship, publicity, telemarketing, digital ads, and coupons advertising is one type. Advertising: a paid mediated form of communication from an identifiable source, designed to persuade the receiver to take some action. Type of communication very structured verbal and nonverbal elements composed to fill the space. Directed to receivers people who are attracted to advertiser messages delivered via media. Paid for by sponsors businesses pay media to carry out ads national orgs make psas that are carried out. Mediated - channel of communication reaches us through a medium nonpersonal means to present an ad to target audience. Wom advertising -- how much you like a product to a friend. Persuasive motivate the audience to do something try new things or stay loyal to a brand convince to increase their usage promote tangible goods/services advocate ideas.
