MKT 300 Lecture 16: MKT 300 - Lecture 16
Document Summary
What are the key components of questionnaire design? results. Questionnaire design is one of the most critical stages in the survey research process. A questionnaire is only as good as the questions it asks ask a bad question, get bad. Composing a good questionnaire appears easy, but it is usually the result of long, All information collected should address a research question in helping the. Decisions in questionaire design decision maker in solving the business problem. Increasing the reliability and validity of respondent information requires that: Question wording should be simple, understandable and in the language of the respondent. Questionnaire design should facilitate recall and motivate respondents to cooperate. Questionnaire sequence should help respondents avoid confusion and biased answers. Open ended responses (questions ask respondents to answer in their own words) Beneficial in exploratory research, especially when the range of. May reveal unanticipated reactions and provide context.
