SOSC 1000 Lecture Notes - Lecture 11: Prosumer, Practice Theory, C2C
9 Mar 2020
School
Department
Course
Professor
Document Summary
What is social media: emphasizes the notion of co-creation through prosumers", created, adapted through the communication of users, relates to the branding process because consumers provide feedback re their products. It"s a form of communication and building of relationships (c2c, b2c) which influences the others" perception of the company. Sense of immediacy and touch of contact w/ political leaders. Digital consumption: digitalization whats being offered through the digital medium shapes our consumption practices. We"re co-creators that were voluntarily participating in supporting the brands. Increasingly rely on s. m. and encouraged to participate in s. m. to offer our own sources of content. Prosumption: acknowledges the bringing together of productivity of the items as well as the retail consumer of the products, suggests that theres this equal role of being a producer and consumer. Instead, social scientists want to use the term to sensitive ourselves to this notion. Whether if we"re actually exercising our agency and seeing ourselves as co-creators of brand communities.
