PSYC 3140 Lecture Notes - Lecture 8: Social Desirability Bias, Weighted Arithmetic Mean, Participant Observation

• School: York University
• Department: Psychology
• Course: PSYC 3140
• Professor: Peter Papadogiannis

Document Summary

Origins (cid:862)the (cid:395)uestio(cid:374)a(cid:396)y(cid:863: charles darwin (facial expressions of emotions, francis galton (origins of scientific interest/intelligence) Had initial pushback because they can be biased. Sampling issues in survey research: biased vs representative samples, self-section bias, eg. Election of trump: e(cid:448)e(cid:396)yo(cid:374)e thought t(cid:396)u(cid:373)p (cid:449)ould(cid:374)"t (cid:449)i(cid:374), a(cid:374)d thought. Types of questions or statements: open-ended (can expand on answer) vs. closed questions (yes or no, survey research has both types. Adding demographic info- basic identifying data (age, income, etc: place at the end of survey to avoid bias, do(cid:374)"t (cid:449)a(cid:374)t to dete(cid:396) people, can also be boring. Creating an effective survey: key problem: survey wording, avoid ambiguity (pilot study helps, eg. Car smashed into wall, vs bumped into wall: do(cid:374)"t ask fo(cid:396) (cid:1006) thi(cid:374)gs i(cid:374) (cid:1005) (cid:395)uestio(cid:374, double barreled question, avoid biased leading questions. In-person interview surveys: positive: in person, comprehensive, follow-ups possible, negative: cost, interviewer bias. Mailed written survey: positive: in-person, ease of scoring, negative: cost, response rate (nonresponsive bias), social desirability bias.