PSYC 2510 Lecture Notes - Encoding Specificity Principle, Electrical Brain Stimulation, Short-Term Memory
20 Nov 2012
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Document Summary
Memory is a central component of human functioning. Requires attention, which involves filtering out unimportant stimuli to focus on specific stimuli only. E. g. cocktail party phenomenon sitting at a party, you filter out music, other conversations, etc. until someone says your name from the other side of the room. Means that stimuli isn"t filtered out once it has been processed to have meaning to you. Some flexibility in where in mental processing stimuli are filtered in or out. The aspects of stimuli we encode affect retention. Shallow processing: structural encoding you pay attention to the shape of things (e. g short vs. long) Intermediate processing: phonemic encoding you pay attention to the sound of words (mostly related to auditory memories) Deep processing: semantic encoding you pay attention to the meaning (e. g. paraphrasing) Levels of processing theory deeper levels of processing result in longer-lasting memory codes. Self-referent encoding links to personal life.
