PSYC 2120 Lecture Notes - Lecture 8: Name–Letter Effect, Egotism, Psych

• School: York University
• Department: Psychology
• Course: PSYC 2120
• Professor: Ward Struthers

Document Summary

Name letter effect: rate how much you like each of the following letters, 1 = not at all, 7 =very so much. Central route: involves persuasion that occurs when interested people focus on arguments and respond with favorable thoughts. Peripheral route: involves persuasion that occurs when people are influenced by incidental cues such as a speaker"s attractiveness. Information processing: automatic processing: the many types of processing that are considered nonconscious i. e, lack of intent, effort, control, awareness, conscious processing: is sequential; effortful, aware, directed by a person"s intentions and goals. Using stimuli to temporarily activate mental representations or schemas, which in turn can influence individual"s perception, evaluation, motivation and behavior. Impressions, motivation, behavior, and goals can all be primed. What is said in the message (content: reason vs emotion, discrepancy in the argument. How the message is delivered the channel of communication. Active vs passive reception- are the people i am trying to persuade actively or passively gaining the information.