PSYC 1010 Lecture 9: CHAP 7 - HUMAN MEMORY

• School: York University
• Department: Psychology
• Course: PSYC 1010
• Professor: Rebecca Jubis

Document Summary

The cognitive approach cognitive = thinking, mental process. Believed more to thinking process than trial and error process. Insight: sudden understanding of how to do something or how to solve a problem: animals demonstrating insight (chimps reorganizing) Stresses the s-r (stimulus-response) relationship and argues that these relationships are stamped in : corresponding brain response for stimulus. Sensory store sensory memory preserves information in its original sensory form for a short time the sensation of the stimulus lingers briefly after the stimulus ends (ex. sounds) 2 things needed for info to go from sensory to stm: attention, pattern recognition () Incidental memory: in the process of remembering something, not intended to remember something. When information successfully processed from the sensory store, it becomes encoded into short term memory. Can hold information for about 15-20 seconds; has limited capacity and can hold 7+- 2 pieces of info (ex.