PSYC 1010 Lecture Notes - Echoic Memory, Implicit Memory, Sensory Memory
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PSYC 1010 Full Course Notes
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Three stages of memory: three memory stores that differ in function, capacity, and duration. Iconic memory visual information (. 3 sec duration for visual info) Echoic memory auditory information (2 sec for auditory info) Chunking: grouping small bits of information into larger units of information expands working memory load. Encoding process that controls movement from working to long-term memory store. Retrieval process that controls flow of information from long-term to working memory store. Automatic vs. effortful encoding: automatic processing, unconscious encoding of information. You know the meanings of these very words you are reading. Are you actively trying to process the definition of the words: effortful processing requires attention and conscious effort. Repeating a phone number in your head until you can write it down. Long-term memory depends on the temporal order of presentation during encoding: memory enhancement is observed for items at the beginning (primacy effect) and the end (recency effect) of the list (forgotten middle child)