ORGS 4350 Lecture Notes - Lecture 6: Job Satisfaction, Internal Communications, Stra

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The ideas in practice tipping point steps. Objective of the article: how can a company achieve high performance in situations that require urgent, sweeping actions. One of the youngest lieutenants in boston police dept: break through cognitive hurdle (obstacle faced when reorienting and formulating strategy) Key managers need to experience the organizational problems. Ex: nypt officers used the subways to see problems at hand. Focus on hot spots and bargain with partner organizations. Communication strategy is part of it: sidestep resource hurdle (obstacle faced when reorienting and formulating strategy) Concentrate current resources on areas that need most change. Ex: majority of crime only occurred at few stations; all efforts concentrated there (sanctioned a cop at each station line, entrance and exit) Put managers face-to-face with the problems and customers. Need new methods of communication: jump the motivational hurdle (prevent strategy"s rapid execution) People need to recognize what needs to be done and yearn to do it themselves.

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