ORGS 4350 Lecture Notes - Lecture 5: Thomas J. Watson, Louis V. Gerstner Jr., New Values
2 Jan 2016
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Initially, only value in ibm was its stock price. Talk a lot about trust and taking risks, but there are endless audits, mistakes are punished and not seen as part of learning: managers are consistently checked, junior exec. Community was reluctant to challenge views of senior execs. Palmisano wanted to create a turnaround but much of ibm"s culture and values were wroth preserving. Thomas watson sr. corporate principles: respect for the individual, best customer service and pursuit of excellence. Lou gerstner transformed ibm into robust provider of integrated hardware, networking and software solutions: considered an outside, initiated little talk about ibm"s heritage they almost went out of business. Problem: ibm was so successful, they failed to see another pov; market shifted and. Queried 300 senior executives, opened up discussion through a survey to thousands of employees: goal: understand how people at all levels, functions and locations would articulate ibm"s values.
