ORGS 2010 Lecture Notes - Lecture 1: Ivory Tower, Happy Hour, Feedback
16 Dec 2016
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What to do before class: read textbook, discussion questions, read case and discussion question per class. Business unit: lines of business general manager. Functional unit: marketing, rand department, manufacturing all have managers within. The process of strategizing to what your company will do in the future. Accidents happen and in mgmt. popular term: crisis management or black swan event. S managers cannot account for the reaction to these events since they are unexpected. Humans rely on past experience and cannot only pay attention to certain aspects, past experiences, emotional factors, heuristics accuracy of our decisions is limited we make wrong decisions. Strategy: a set of related a(cid:272)tio(cid:374)s that (cid:373)a(cid:374)gers take to i(cid:374)(cid:272)rease their (cid:272)o(cid:373)pa(cid:374)y"s performance. Strategic leadership: creating competitive advantage through effective management of the strategy making process. Competitive advantage: something that sets you apart from your competitors: low cost: sell in bulk, partnership with wholesalers, differentiation: you have unique products. Strategy making process: planning and implementation 2 key components.
