NATS 1700 Lecture Notes - Lecture 6: Bounded Rationality
15 Mar 2017
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Document Summary
Credibility and trust of information in online environments: the use of cognitive heuristics. Aim: ways in which digital networked media environments may alter traditional notions of trust, and explores research findings that examine how information consumers make judgements about the credibility and accuracy of information they encounter online: defining credibility. Because of todays digital media we need to be more informed about finding credibility. Discusses the difficulty in assessing the credibility of sources. Large amounts of information to be processed. Trying to find the best information to meet one"s needs. Information may not be prone to be out of date, and being completely wrong. Advertising content is not so easy to identify now. Commercial information is blurred with the rest of the information. 5 things that users should use to know if the source is credible.
