MKTG 4560 Lecture Notes - Lecture 4: Goldcorp
7 Oct 2014
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If you make it opt-in lose diversity in group. Get a group that has given you permission to track them group interested likely- track 1-on-1 adjust things. Get a market segment defined as a homogeneous group. If it is, devise a strategy for all the people included in that segment. Email reports bonus if in pdf. Need to come up with a clear objective when you"re trying to devise a strategic objective. Understand the problem before come up with solution. Marketer wanted to produce a product but didn"t know how to do it. How to create innovation by getting others to do work for you. Innovation from crowdsourcing usually is faster/better than when a company does it. Branding environments that marketers create today need to be immersive bc marketers need to create a way to push a message without appearing like they"re pushing. Premier location to learn not about products but about the topic area.
