MKTG 4560 Lecture : How to do cases.pdf
7 Oct 2014
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Alternatives vs. symptoms; (ii) immediate problem vs. long-term problem. Internal analysis: strengths/weaknesses should be clearly distinguished according to the four functional areas (production, marketing, hr, and. Finance) or the 4ps (product, price, promotion, place). social, technological, economic, and political (step) environments and other environments that are pertinent to the case. Resource identification: the internal analysis and external analysis should be brought together to identify the salient strengths and weaknesses. A range of issues should be identified. The issues should be prioritized in some fashion, e. g. (i) central problem. External analysis: opportunities/threats should be identified in each of the. Of a larger strategic plan or alternative. The alternatives should be compared on common criteria such as (i) Based on this discussion and referring back to your problem statement, In my class, this is not the most. Key details on what is to be done and how it is to be done.
