MKTG 4150 Lecture 4: Consumer Behaviour – Lecture 4.pdf
7 Oct 2014
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When would you research a low involvement product. Risk factors - changes in your life, own circumstances. Objects can help reinforce our identities, especially in unfamiliar situations. Objects are used to maintain self-concept the more you use object the more it becomes part of your extended self. Tells you about what you would like to be. Ship - means freedom to some or __ _ to others. Consumers" feelings about themselves impact what and how they consume. Try to reduce the gap between actual self and ideal self the gap can be how you make 22259 Ideal self is often influenced by culture, society. Self concept beleifs about self"s attributes + self"s evaluations of these attributes. Jung individual"s development as a creative person + individual"s history + racial history (creates archetypes ) Nature nurturement =good nature is mother (not father) why is nature feminine are these archtypes natural or taught.
