MKTG 2030 Lecture Notes - Lecture 3: Canadian Cancer Society, Marketing Week, Swot Analysis
Document Summary
Guides the firm short and long term. Develops objectives before an action is taken guided by firm"s code of ethics. The canadian cancer society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. Some organizations also have a vision statement tends to be highly aspirational. Creating a world where no canadian fears cancer : environmental evaluation, set organizational or sbu objectives. What they hope to accomplish not how: specific, measurable, attainable, sustainable, establish the business portfolio. Different product lines, separate budgets and management. Four fundamental growth strategies: market orientation x2. Functional planning: perform a situational analysis, set marketing objectives, develop marketing strategies, develop an implementation plan, evaluate the plan. Identify key facts, factors that have most important implications so what: conduct situational analysis. Review and update analysis conducted in strategic planning.