MGMT 1000 Lecture Notes - Lecture 6: Mental Model, Dont
Document Summary
Week 6: engaging customers: the importance of marketing. Mental model shapes our perceptions, what we value, what we attend and how we react. 2- we can keep an eye out for discontinuities: apple-sun example contexts are always changing. Important to be aware that of this and ensure that we are not trying to operate in today"s world with yesterday"s thinking. 3- we can improve our models of discussion and dialogue to achieve a balance between inquiry and advocacy: we favor our own pov unproductive in teamwork. Most managers are trained to be advocates; competence is usually seen as the ability to take control and to argue one"s pov. A discussion without any questions is a concern. Often ppl are caught in promoting their views, they miss the opportunity to find a common ground btwn them and the audience. Quality is a mental model placebo effect.
