KINE 1000 Lecture Notes - Lecture 1: Neoliberalism, Canadian Tire

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Document Summary

This commercial creates the idea that sport is free-play and other kinds of play aren"t: play is structured as leisure, sport, and instrumental to health through adult policy frameworks. The structure of play is deined as sport and health; other types of play are neglected. Studies were constructed to interview children about what they thought was play: children believed that play was supposed to be fun and make you happy. Risk and play: children believed that risk was okay because it helps to improve, risk is important part of our growth, organizaions don"t talk about risk; they want it to be controlled play. Children are in fact playing, however the way media and agencies do not ind that they are playing: organizaions atempt to difereniate our childhood play from todays children"s play. Schools are circulaing around neoliberalism: atemping to achieve healthier and athleic students, by monitoring and increasing concern in bodies can be problemaic.

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